Fédération Belge Francophone de Disque Volant
● Context: Raising awareness and participation through identity, storytelling and shared values.
To modernize its image and expand its reach, the Fédération francophone de disque volant (Ultimate Frisbee Federation) partnered with DIGIZIK to reshape how Ultimate Frisbee is seen, especially by younger audiences. The mission was twofold: increase visibility and celebrate the sport’s unique values: respect, inclusivity and community.
● Art Direction: a complete rebranding.
We reimagined the Federation’s entire visual system to reflect the energy and integrity of the sport, then translated that into a bold, engaging multi-channel presence, both online and IRL. Our approach blended creative design, cultural relevance, and strategic reach, positioning Ultimate Frisbee not just as a sport, but as a movement aligned with the values of a new generation.
● Agency
Digizik
● Category
Art Direction
Selected Works
Samsonite Backpacks: You are the JourneyProject type
Duvel OriginalProject type
Tomboy x JupilerProject type
Lip Mach 2000Project type
Stella Artois x Roland GarrosProject type
Chanel: SparksProject type
Tomorrow is SamsoniteArt Direction
Duvel Citra - Director's CutProject type
Fructis Morning Boost ClubProject type
Terre d'HermèsProject type
Aged to perfectionProject type
150 years celebration bottleProject type