A Samsonite Proxis suitcase in a studio.

Tomorrow is Samsonite

● Context: The new generation of luggage.

Samsonite is one of the largest luggage companies in the world and well-known for its unquestionable expertise in this domain. With its long history, solid reputation, and commitment to innovation, Samsonite remains a top contender in the highly competitive luggage market. Satisfaction was asked to rejuvenate and build brand consideration, keeping premiumness, authenticity, and innovation at heart, with a new global campaign through Samsonite’s hero collection Proxis, the new generation of luggage.

● Concept: Tomorrow is here.

Tomorrow is a journey, where everything can happen, where everything is possible. Just look at this design. No kidding…Tomorrow is where lightness is strength. Where strength is flexible, and flexible is memorable. Tomorrow is where the good memories can be found. Tomorrow is a place where technology means sustainability, and sustainability is about what matters, about the human thing. Tomorrow is where a dream becomes a project. Tomorrow is a journey where you want to go: Berlin, New York? or start all over in Mexico, or to the sound of ripples in a hidden creek, or at a meeting changing the course of history. Yes, tomorrow is you, is us, and our energy. Tomorrow is right here, and we call it Proxis.

● Creative Assets: CGI and testimonies.

Satisfaction developed testimonies to humanize the brand by reinforcing sympathy, identification, chemistry, and adding more relevance for the consumer. To showcase the fact that Samsonite will always propose the most «up to date» technology when it comes to their product development, CGI came in clutch to add that modernizing touch on Proxis.