The Perfect Serve at Roland Garros
● Context: Stella Artois serves with Satisfaction for Roland-Garros.
Stella Artois’ global platform ’The Perfect Serve’ needed to be brought to life for the Belgian and French courts. Especially with the Roland-Garros tournament right around the corner. Satisfaction brought an updated creative production, melding the pouring ritual for a Perfect Stella Artois, to the Perfect Serve on the clay courts.
● Concept: The Perfect Serve.
An incredibly short turnaround saw Satisfaction's team come together with the best in creating beautiful beer images. With CGI coming in cluth to animate static moments as well, rendering the message even more impactful. Art Direction that accented the golden tones of the beer, the summer sun, and Roland-Garros’ and Stella Artois’ class. Sound design and quick edits gave the game a place within the edits – bringing tennis to the pouring, the beer to the court, and the cheers of the crowd celebrating the perfect Stella Artois glass, and the perfect matchpoint. It was a joy to work with Stella Artois’ team, and to see this beautiful film & edits on billboards and digital media across Belgium and France. From Satisfaction, with love, it’s game, set and match!
● Client
Stella Artois
● Category
Direction & Art Direction
● Credits
Agency:
Creative Director:
Director:
Louis Thienpont
Art Direction:
Louis Thienpont
Edit:
Louis Thienpont
Account Director:
Alexandra Grohol
Selected Works
