A young woman dressed in Tomboy clothing holding a flag is sitting on a mechanical bull.

A pshhhit of fashion for Jupiler

● About

Tomboy is a ready-to-wear Belgian apparel brand, well known for its free spirit, strong point of view, and for its exclusive collaborative collections: always casual, cultural and fashionable. This year the brand has approached the iconic pils brand Jupiler. A beer universe that echoes with Belgian popular culture, and events, such as sports, festivals, and of course bars. The 2 brands have partnered to release an exclusive “ready to wear” capsule collection this summer. The collaborative collection consists of 7 items. A t-shirt, a polo shirt, a swimsuit, a baseball hat, one shopping bag, a thermal bag and a pair of socks. All will be available on www.tomboy.shop and possibly as promotional items at specific events.

● Client

TOMBOY® & Jupiler

● Category

Art Direction

● Credits

Creative Director:

John Israël

Art Direction

Louis Thienpont, Julien Diels, William Togni

Edit:

Julien Diels

Director of Photography:

Virgil Leclercq

Photographer:

Bob Jeusette

Music:

Sound of Vision

Account Director:

Alexandra Grohol

Poster for the Tomboy x Jupiler campaign showing a young woman sitting on a mechanical bull.
Poster for the Tomboy x Jupiler campaign showing a beer can in its sleeve.
Poster for the Tomboy x Jupiler campaign showing a young woman sitting on the telephone, a man removing her boot.
Poster for the Tomboy x Jupiler campaign showing a person jet skiing.
Poster for the Tomboy x Jupiler campaign showing a close-up of a red eye.
Poster for the Tomboy x Jupiler campaign showing the legs of a woman lying down in socks.
Poster for the Tomboy x Jupiler campaign showing a hand holding a beer can
Poster for the Tomboy x Jupiler campaign showing a young woman wearing a motorcycle helmet.
Poster for the Tomboy x Jupiler campaign showing a young woman on a beach towel on the grass.
Poster for the Tomboy x Jupiler campaign showing a close-up of a hand holding a beer can.
Poster for the Tomboy x Jupiler campaign with a close-up of a shoulder strap.
Poster for the Tomboy x Jupiler campaign showing a young woman in a swimsuit.
Poster for the Tomboy x Jupiler campaign showing a close-up of a man's boxer shorts and a can in his jeans pocket.
Poster for the Tomboy x Jupiler campaign showing a young woman from behind wearing a T-shirt.
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